Vicio Contacted Belel To Find Audiences Passionate About Their Cuisine

Vicio Il Mastro Pastaio is an Italian catering company that brought the Sicilian cuisine to the Netherlands. From chefs to owners, Vicio and Simone, two professional pasta makers, decided to create a brand around their culinary tradition. With little experience in marketing they decided to give Belel the responsibility of managing their branding and advertising. Since this commitment, Vicio benefits from professional digital marketing management and can concentrate on improving their products.


increase in revenue


increase in organic traffic


increase in leads

Traditional cuisine meets analytics

As a catering company, it’s critical for VIMP (Vicio Il Mastro Pastaio) to attract consistent leads to support their monthly costs and revenue goals. But as a young company, they did not yet have a clear approach in place for their marketing procedures. They lacked the tools and were not aware of the analytical side of their business.

Belel implemented the right tools to become data informed.

Google AnalyticsFacebook PixelWooCommerce Analytics

"We want to appear on the first page of Google"

From the outset, Vicio il Mastro Pastaio wanted to rank on the first page on Google for users located in Amsterdam. Once they gave us access to their website we started improving the overall system. Creating relevant content. Speeding up the site. Optimizing the design to increase conversions.

After extensive work, they now rank 2# for 'italian catering amsterdam' and 1# for 'sicilian catering amsterdam'. The requirements for VIMP was to keep delivering the best products to their customers, while we built a suistainable SEO strategy behind it.

SEO & Conversion Optimization

Building a loyal audience

Attracting the right audience was another significant factor in VIMP's plans. Although, at Belel we also want a loyal audience. Who's more passionate about Italian food than Italian people? Right?

After an extensive research, we built a high converting Facebook and Google audience. Now, VIMP ranks 1# in relevance for Italian people in Amsterdam and generates multiple sales every month.

Audience Insights

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